Subscribers to Activision's new Call of Duty Elite service will gain access to a web TV series based around the franchise, the publisher's said.
The service is set to launch alongside Modern Warfare 3 this autumn and will offer a mixture of free and subscription features, including social network offerings, a Halo Waypoint-style performance tracker, and extra content including downloadable map packs as part of the paid service.
"We have engaged some top Hollywood talent to create linear video content that will be exclusive to Elite members. That content is inspired by Call of Duty," he said.
"If you're a sports fan, there are lots of ways for you to connect with that hobby, that passion, not just on the day that the games are played, but throughout the week, and we wanted to give Call of Duty players real entertainment value."
It's not clear whether the TV content will be animated or live-action, though the mention of "Hollywood talent" suggests it will be live-action.
When questioned on the details, Hirshberg said: "We're not going to give much more detail until we have something to show. That'll be later in the year."
"If you're a sports fan, there are lots of ways for you to connect with that hobby, that passion, not just on the day that the games are played, but throughout the week, and we wanted to give Call of Duty players real entertainment value."
It's not clear whether the TV content will be animated or live-action, though the mention of "Hollywood talent" suggests it will be live-action.
When questioned on the details, Hirshberg said: "We're not going to give much more detail until we have something to show. That'll be later in the year."
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